Kanishtha is a practising lawyer and a freelance writer based in India. With a knack for dissecting intricate issues, she creates strong research-based narratives and brings substance and depth to every piece she undertakes. Hailing from the law firm life, almost unscathed, she takes on all kinds of nuanced projects – from research to editorial, courtroom to canvas. She focuses on writing about a myriad of topics with a bold and (analytically) empathetic angle.

In today’s hyper-connected globe, the meaning of national identity is no longer rigid, and we’re seeing a dissolution of cultural borders as we travel through our devices. This shift in mentality is happening against a turbulent geopolitical backdrop as countries prioritise regional allies.

Border Reorder

Aware of hidden agendas, people no longer believe in the possibility of absolute truth or complete transparency from institutions, public figures, and individuals. Yet they are still drawn to honesty, integrity, and – at times – even vulnerability, which they expect from peers and brands alike.

Radical Transparency 

Hamsini Shivakumar is the founder-director of Leapfrog Strategy Consulting and a leading expert in applied semiotics for marketing. With over 30 years of experience in quantitative and qualitative research, brand strategy, and semiotics, she’s worked across diverse brands and consumer segments. Co-owner of Semiofest, the global conference for semiotics, Shivakumar blends philosophy, language, and culture into her work, driven by a curiosity about people and ideas.

India

General food

Economic Times

The Hindu

Dairy Industries

Fortune India

India Today

Business Line

Niti Aayog

Statista

Times of India

News 18

Firstpost

Interview with Hamsini Shivakumar conducted by the author

Indian Journal of Research

PR Newswire

From witty cartoons in India to dazzling mottos in Times Square, Amul proves that tradition and ambition can coexist. Its ‘utterly butterly’ tagline is etched in the minds of all Indians. As it eyes global expansion, how is the brand maintaining its appeal at home while appealing to Western palates?