Hazra is a writer and independent journalist with a master's degree in journalism who writes about health, lifestyle, fashion, travel and culture. Her work has appeared in Well+Good, Insider, Giddy,

, among others. She is a firm believer and achiever who loves to explore new things. When not writing, Hazra enjoys exploring the outdoors and reading books.

As the new post-pandemic normal settles in and people adapt to a context of uncertainty, constant adversities, and pessimism, we are moving away from a moment in which consumers expected brands to rise up to society's challenges and into one when they’re demanding genuine allyship from businesses.

Shared Values

Today, audiences are shaping the cultural agenda. Empowered to speak up for the causes they believe in, people are actively calling out brands they see as inauthentic. What are the main drivers of this behavioural shift? And how can brands win the trust of these outspoken advocates?

Assertive Audiences

Dr. Sutapa Neogi is the director at the International Institute of Health Management Research in Delhi and a respected public health specialist. Her expertise and leadership have greatly impacted the public health sector. Known for her visionary approach, Dr. Neogi is dedicated to developing future healthcare leaders, making her a key figure in the industry. She actively participates in research and teaching, drawing on her extensive experience. Dr. Neogi earned her MBBS from NRS Medical College in Kolkata, an MD in community medicine from PGIMER in Chandigarh, and a DNB in maternal and child health.

India

Physical health

Technology

Mint

Interview with Dr. Sutapa Neogi conducted by the author

Omega Hospitals

Indian Express

JFPMC

Medanta

Ballard Brief

Factchecker

Health Policy and Planning

Linkedin

JFMPC

Times of India

Paynearby

Business Standard

India has become known as the cancer capital of the world, with breast cancer being the most common. To improve early diagnoses and encourage proper treatment, Niramai helps make screening more secure and personal with AI and thermal imaging, offering non-invasive, radiation-free check-ups for women.