How Cadbury sweetens Indian gift-giving during Diwali
How Cadbury sweetens Indian gift-giving during Diwali

Cadbury has done more than satisfy India’s sweet tooth – it’s changed how Indians celebrate Diwali. Combining age-old tradition with modern tastes, the choco-giant has shifted the Diwali gifting culture away from conventional sweets to premium chocolates. How did Cadbury do it?