Ahaana Khosla is a trend forecaster, cultural strategist, writer, and editor with a background in fashion and lifestyle journalism. She writes about changing consumer behaviors, emerging trends, and social signals and has worked and consulted with a range of start-ups, magazines, and global fashion and lifestyle brands. She has written for titles such as 

Once a signifier of luxury or novelty, custom products and services are now within reach of the everyday consumer, thanks to the rise of artificial intelligence, algorithm-led platforms, and the COVID-era digitisation boom. Today, everyone wants to be the main character of their brand experience. 

Personal Worlds

We’re witnessing the ‘wellnessification’ of absolutely everything. Beyond boosting their physical health with fitness and nutrition, people are looking for a path to being well in all aspects of their lives, including their finances, careers, activism, spirituality, home design, tech usage, and so much more. The global health and wellness market is expected to reach over $8,945.3 billion by 2032, while self-improvement and the quest for reprieve and relaxation have become integral to all areas of our lifestyles.

Wellness was once for the elite, expressed through a Goop-like look and lifestyle. But now a more fragmented definition of wellness is on the rise, encompassing people’s diverse backgrounds and distinct needs. In a society ruled by high stress and burnout, what was once considered a baseline are now status symbols: sleep is a luxury, glucose monitors signal exclusive healthcare, and sob parlours offer curated spaces for catharsis. People are embracing more radical forms of wellness, employing minor plastic surgery and weight-loss drugs as a means of control over their lives.

Wellness is rapidly reaching new demographics across generations. Exhausted by the permacrisis, Gen Z is rejecting more traditional, buttoned-up wellness movements in favour of little treats, girl dinner, ‘bedrotting’, or ‘rat snacking’ as forms of self-care with a sense of release. At the same time, longevity is becoming a priority as Gen X and Boomers rethink wellness to suit their needs. Some are taking up clubbing as a way of keeping an active lifestyle, while others are looking for nuanced approaches like menopause diets to support the changes that come with age. A desire for more bespoke wellbeing is driving an increase in health hacking – whether through technology or prioritising socialising with peers.

Being+

Amanda Thompson is a New South Wales-based personal trainer, strength and conditioning coach, and an award-winning climber. She is an activewear junkie and trainer at the renowned community fitness and climbing space Climb Fit in St Leonards.

Australia

Health and Fitness

Physical health

Fashion and Style

Style

Daily Mail

Trendhunter

HerWorld

Ragtrader Australia

Inside Retail Australia

Global Newswire

Interview with Amanda Thompson

AusPlay

Popsugar

Business of Fashion

Interview with Amanda Thompson conducted by the author

Retail Beauty

IMARC

Inside Retail

Garment Printing

AIHW

Australian Sports Commission

FitBiz Weekly

Activewear label Crop Shop Boutique has garnered a cult reputation for putting its community first. As Aussie wellness and fitness enthusiasts seek out activewear that seamlessly fits from work to workouts, CSB empowers Aussie women to feel good about themselves in and out of the gym.

Cultivate

Growth and Progression

Living Well

How Crop Shop Boutique brings style to active Aussies