Marris Adikwu is a culture writer and a keen observer of consumer behaviour. She also writes short stories and reads anything she can get her hands on.

Once a signifier of luxury or novelty, custom products and services are now within reach of the everyday consumer, thanks to the rise of artificial intelligence, algorithm-led platforms, and the COVID-era digitisation boom. Today, everyone wants to be the main character of their brand experience. 

Personal Worlds

Born an amputee missing digits, Los Angeles-based Stephanie Thomas is a speaker, writer, disability stylist, and the founder of Cur8able, a B2B consulting business. In 2004, she created the award-winning Disability Fashion Styling System: Accessible, Smart, Fashionable, which guides her work. She is a 2021 Create & Cultivate Fashion 100 honoree, a 2019 

 #BOF 500 fashion professional moving the global industry forward. Stephanie is also a celebrated TEDx speaker and an academic who teaches one annual fashion marketing college course. Featured in over 30 articles, she is a trusted voice at the intersection of fashion and disability.

United States

Fashion and Style

Stitch Fix

Civic Science

Hyken State of Customer Service and CX Study

Canvas8

Interview with Stephanie Thomas conducted by the author

Vogue Business

Harvard Business Review

Business of Fashion

Pew Research

Nozama

Cutting Edge Products

StudyFinds

Stitch Fix’s online subscription service connects users with professional stylists who help revamp their wardrobe with clothing from partner brands. As the demand for personalized services rises, how are brands evolving to meet people’s needs? And what role can AI play in building personal style?