How Anta paces with Chinese Gen Zers’ sporty lifestyles
How Anta paces with Chinese Gen Zers’ sporty lifestyles

China’s ‘national wave’ has reached the shore, ready to sail to distant lands. Local athleisure brand Anta is part of the leading pack, outperforming global players like Adidas and Nike. As Gen Zers drive nationalism, local brands and culture are being revitalised for the rest of the world.