Against a backdrop of uncertainty, people are searching for new sources of control and stability. Where science and ancient wisdom have been conventionally pitted against one another, many are moving towards an integrated approach to authority that draws from the best of both worlds.

Once a signifier of luxury or novelty, custom products and services are now within reach of the everyday consumer, thanks to the rise of artificial intelligence, algorithm-led platforms, and the COVID-era digitisation boom. Today, everyone wants to be the main character of their brand experience.

The mainstreaming of AI is setting a new precedent for how people relate to non-human sources of intelligence. While automation on a consumer level has typically focused on specific tasks like replying to emails or budgeting, it’s now swiftly expanding to a more dynamic range of applications.

Young Filipino Catholics have brought virtual versions of important religious festivals onto Roblox, marking a deepening of religious ties to online spaces. Technology is upending the way digital natives worship, and many are looking for brands to support these behaviours.

Gen Zers in China are facing widespread uncertainty, disillusionment in the corporate world, and record-high rates of youth unemployment. By reviving traditional home altars in a digital incarnation, Huawei is helping them regain control and balance in their daily lives.

An increase in generative AI apps provides Christians in South Korea with prayer services, bible verses, and even counselling. People’s relationships with technology are developing in unprecedented ways, hinting at the growing dependency on conversational AI for solace and spiritual guidance.

Sibyl AI is a tool that ushers users towards high-level spiritual literacy for mindful practices. In a context of fear and scepticism around the technology, leaning into the intersection between AI and spirituality could offer users an entry point for tech-focused discovery and intelligence.