P-pop sensation SB19 is revitalizing the Philippines’ music industry one release at a time. They represent their country on a global stage and encourage global listeners to take notice by combining the sleek production value of their Korean contemporaries with elements from their local culture.

Using K-pop stardom as a launchpad, Chinese singer Jackson Wang is on a quest to conquer the West with his multicultural approach to artistry. As China takes a leaf out of the K-pop book to bolster its soft power, a new league of celebrities like Wang are taking centre stage in pop culture.

Southeast Asian fandoms are independently organising events and activities to support their favourites. Still, brands could consider their significant desire for human connection by aligning with supporters' values and creating well-crafted narratives and collaborations with celebrities.

K-pop fans are calling on their idols to leverage their influence on luxury fashion brands to fight against climate change. Concerned for the future of the planet, Gen Zers and Alphas are demanding concrete action and using the unified power of global fandom to instigate change.