Beyond The Vines went from a homegrown Singaporean label to a coveted Southeast Asian brand with the help of social media and the TikTok boom. However, BTV learned that nurturing a strong brand following has its challenges. What can other brands learn as they communicate to the value-seeking Gen Z?

TikTok continues to redefine entertainment and reshape the cultural landscape in Southeast Asia, with Gen Z at the forefront of this transformation. Through the short-form video app, they’re crafting a new narrative for what it means to connect, create, and communicate in this digital age.

In a market dominated by international beauty brands, Filipino names such as Happy Skin, Issy, and Sunnies Face have gained traction beyond their homegrown roots thanks to their understanding of how to cater to diverse skin shades. What can be learnt from the growing reach of these brands?

Southeast Asian fandoms are independently organising events and activities to support their favourites. Still, brands could consider their significant desire for human connection by aligning with supporters' values and creating well-crafted narratives and collaborations with celebrities.