Marris Adikwu is a culture writer and a keen observer of consumer behaviour. She also writes short stories and reads anything she can get her hands on.

In today’s hyper-connected globe, the meaning of national identity is no longer rigid, and we’re seeing a dissolution of cultural borders as we travel through our devices. This shift in mentality is happening against a turbulent geopolitical backdrop as countries prioritise regional allies.

Border Reorder

Diverse representation is an expectation, but as individuals no longer allow themselves to be defined in singular terms, there's mounting pressure on brands to understand and sensitively reflect how the intersections between race, gender, class, and ability impact people's everyday lives.

Collective Equity

Jenn Nicken is the founder of The Chef & The Dish, where she offers virtual cooking classes and personalised coaching from chefs who have worked in Michelin Star restaurants, Food Network, and more.

United Kingdom

Eating and Drinking

Wine Intelligence

GUAP

Hypebeast

Specialty Food

IWSC

Interview with Jenn Nicken conducted by the author

Dalziel & Pow

Canvas8

The Buyer

Independent

The Brand Shop

Seven Fifty Daily

Wine drinkers want to feel better connected to their favourite drinks, and sparkling wine brand Severan has launched in the UK to reflect the diversity of Black British wine enthusiasts. Amid the growing popularity of sparkling wine, what values are resonating with today’s wine connoisseurs?

Archetypes

Hero

Creator

Severan: spotlighting Black British excellence via wine