Lara Piras is a copywriter, researcher, and brand strategist. Considered a youth culture expert, her vast industry knowledge comes from working with some of the industry’s best, including MTV, WGSN, 

People are processing a synthetic reality

Reality Split

People are constructing meaningful collectives 

World Builders

Claudia Gård is the co-founder of gofrendly, a social app designed specifically for women to find authentic connections and local friends. Gård is recognised as a friendship expert due to her dedication to creating a platform that fosters meaningful connections among women. Her vision and leadership have contributed to building a vibrant community where women can forge lasting and genuine friendships.

United Kingdom

Home and Relationships

Technology

YouGov

Interview with Claudia Gård conducted by the author

CyberCrew

Community Fund

Driven by AI, social app gofrendly offers women seeking friendships and social experiences a smart take on connections, meet-ups, and social networking events. It’s addressing the loneliness epidemic, especially among women, in a nuanced way that feels accessible and community-first.