Robert Solomon is a dynamic and versatile communications and public relations manager based in Canada, with a rich background in journalism and media relations. His writing and research expertise include interviewing some of the biggest names in the music industry and contributing insightful articles to prestigious publications such as 

, Okayafrica, GRM Daily, GUAP, and many more.

People are redefining status for themselves using a broad range of factors beyond solely economic ones. This new iteration of status is often based around increasingly niche and local signifiers, and status is becoming a mode of belonging and connection with like-minded people.

Insider Status

, known as Nuel Bans, is a pioneering figure in West Africa’s digital fashion and lifestyle magazine publishing. As the founder and editor-in-chief of 

 since 2015, he has played a crucial role in showcasing and popularizing African fashion. He’s also the creative director at Debonair Afrik Studios, collaborating with brands like 

, Maybelline New York, and L’Oreal Paris. Ekuban founded Style Lounge platform, a non-profit supporting young designers and indigenous clothing. Recognized as a torchbearer for African fashion, he’s a sought-after consultant and speaker on fashion and lifestyle in Africa, featured in 

Luxury

Fashion and Style

Fashion Network

Culted

Subomi’s Newsletter

Daily Mail

Bain & Company

Vogue

Statista

ExplodingTopics

Zippia

Jacquemus is a luxury brand that has set itself apart through strategic marketing tactics, pioneering partnerships and social media savvy, collectively propelling the brand to global cult fashion status. What can other brands learn from its success in building a tight-knit and engaged audience?