Online community radio has proven highly popular among Gens Y and Z by providing platforms for musical discovery and community connection. Their independent status enables these broadcasts to bypass the constraints of mainstream radio and represent diverse communities of curators and listeners alike.

NTS Radio has become one of the most influential sources of music discovery for a global community of listeners interested in sounds beyond the mainstream. By understanding its approach to human connection, how can brands maintain a DIY community spirit on a global scale?

Amid a golden era for independent radio, Do!!You!!! has attracted a community of dedicated listeners by providing an engaging alternative to commercial broadcasting. But how does the platform provide its audience with a sense of community and belonging? And what does this mean for music fandom?

Throughout the pandemic, many Britons turned to radio for a sense of comfort and security. Yet while the likes of BBC Radio 2 and Capital FM may play popular music, they’re not popular among all listeners. How are independent stations gaining ground with audiences outside of the mainstream?