Lara Piras is a copywriter, researcher, and brand strategist. Considered a youth culture expert, her vast industry knowledge comes from working with some of the industry’s best, including MTV, WGSN, 

People expect brands to rise to society’s challenges

Shared Values

People want their identities to be reflected in mainstream culture

Collective Equity

Joyce and Raissa de Haas are the founders of Double Dutch, an award-winning premium tonics and mixer brand known for its unexpected dual-flavour pairings. They have grown their London-based business to 45 countries around the world including Belgium, their native Netherlands, and the US. Double Dutch is also the exclusive tonic brand for Soho House globally.

United Kingdom

Eating and Drinking

Coffee and soft drinks

Spirits and wine

Fentiman

Interview with Joyce and Raissa de Haas conducted by the author

Business Matters

Bacardi

Kantar

Visual Objects

WSTA

Statista

Premium tonics and mixer brand Double Dutch is providing vibrancy via unique flavour combinations, gaining global traction through collaborations and possessing a solid stance on ethical business which is setting them apart. What does this say about female-founded brands in the drinks industry?