Sara Tenti is a writer and content creator. She has ghostwritten the book 

 for CBD expert Jamie Wood and collaborates with London-based marketing consultancy Kurve. Sara has also co-developed the concept for an original TV series which has recently been optioned by an award-nominated animation studio.

Diverse representation is an expectation, but as individuals no longer allow themselves to be defined in singular terms, there's mounting pressure on brands to understand and sensitively reflect how the intersections between race, gender, class, and ability impact people's everyday lives.

Collective Equity

Hazel McShane is a scientist with a first-class master’s degree in physics and innovation. As a co-founder of PEEQUAL, she leads its business strategy, investment, and growth plan. McShane previously worked in research and development for FemTech company Elvie.

With a master’s degree in anthropology and innovation, PEEQUAL co-founder Amber Probyn is also the company’s head of design, research, and development. Probyn previously worked as a design consultant for the likes of IKEA and Sony, supporting them to deliver a better user experience.

United Kingdom

Live broadcasts and events

Health and Fitness

BBC News

Upworthy

Interview with Hazel McShane conducted by the author

Mintel

Interview with Amber Probyn conducted by the author

UK Parliament

Gov.uk

Statista

Inadequate restroom facilities and long queues at UK festivals disproportionately affect women and gender non-conforming individuals. In response, PEEQUAL has created an inclusive urinal to offer a safe and sustainable alternative, aiming to achieve ‘peequality’ at live events.