Once a signifier of luxury or novelty, custom products and services are now within reach of the everyday consumer, thanks to the rise of artificial intelligence, algorithm-led platforms, and the COVID-era digitisation boom. Today, everyone wants to be the main character of their brand experience.

Helios is a French neobank with a purpose-driven approach to money. Through a combination of easy-to-access tools and a transparent commitment to sustainable investments, it displays how fintech companies can help close the gap between personal values and financial decision-making.

Scout is looking to make investing more fun, less intimidating, and educational for a younger audience through an easy-to-use app. As more Gen Zers and young people step into financial independence, how are fintech platforms helping them find their footing in the market?

As the cost of living crisis forces people to rethink their finances, fintech app Kard is empowering young people to manage their cash for the better. Gen Zers are looking to make more informed choices with their money, so why are they opting for digital solutions over traditional banks?

How can fintech apps facilitate impulse shopping without adding debt? What are Gen Zers doing to safeguard their financial futures? Why are people across ages increasingly concerned about their pensions? And will persistent economic turmoil spell the end for young people’s dreams of homeownership?