Lizzo has officially stepped into the fashion game with the upcoming launch of Yitty, a shapewear and undergarment brand rooted in body positivity and size inclusivity. As people continue to challenge beauty ideals and champion self-love, they're seeking out brands that mirror their values.

From biker shorts and nude clothing to perspex heels and bodycon dresses, Kim Kardashian has started several trends that infiltrated the mainstream. Her shapewear brand SKIMS and its inclusive range of products is now establishing the reality-star-turned-designer within the fashion industry.

Leak NYC is shaking up the lingerie industry, challenging long-standing views of masculinity through gender-fluid intimates that offer accessible luxury and style with a feminine touch. How are brands continuing to push boundaries, catering to shoppers across a broader spectrum of gender expressions?

Cami Téllez, founder of Parade, is challenging legacy lingerie brands and unrealistic body standards. As narrow beauty ideals get a rethink and sensuality takes a backseat to practicality, Parade is making undergarments for all that prioritise comfort and confidence for everyone.