Though the Grammys celebrate the best in music, for a real understanding of who’s on the rise in the industry, TikTok may be a better barometer. Why is the platform so integral to Gen Z’s musical exploration? And how is TikTok changing the way they listen to and show love for their idols?

In the wake of the pandemic, which suddenly halted live events, Americans are renegotiating their relationships with music and the spaces they engage with it. Canvas8 spoke to eight people across the country to find out how digital and IRL communities affect their connection with music subcultures.

Brazilian musician Anitta's raunchy persona and impactful stage presence have seen her become a highly-celebrated modern artist with significant global appeal. But why is her genre-fusing, cross-cultural approach to music and strong online presence appealing to international audiences?

Rapper Doja Cat has won over the internet with her genre-defying music and larger-than-life, relatable online personality. By placing authenticity at the heart of her brand, she’s able to mess around online, push social boundaries, and spark divisive conversations without tarnishing her image.