Taking a playful approach to self-care, the Finch app asks users to look after a virtual pet – and develop a wellbeing routine in the process. As people continue to prioritize their mental health, they’re looking for spaces that offer personalized and nuanced support beyond simple behavior tracking.
With the outside world becoming less predictable, Americans are seeking stability within themselves by focusing on self-care. But as this social phenomenon spills into multiple health and beauty categories, how can beauty brands deliver meaningful propositions around personal wellbeing?
The pandemic forced Americans to take a deeper look at their mental health. With support services often difficult to access – whether logistically or financially – many have pursued alternative ways to help manage their minds. Canvas8 spoke to ten Americans about their self-care habits.