London-born brand Corteiz has demonstrated that streetwear still resonates with its core audience in spite of mainstream adoption with its ‘Great Bolo Exchange'. Despite metaverse hype, community-led IRL marketing initiatives can still go a long way when authentically executed.

Streetwear fashion encompasses different subcultures, trends, and influences, with its rise in popularity fueled by the product-churning fashion sector and people’s demand for newness. As Gen Zers move streetwear towards being hype-based and exclusive, how is this impacting the wider fashion space?