Prime energy drinks have made headlines in the UK for their cult-like popularity and extortionate resale prices. With bottles flying off the shelves and consistently selling out, the influencer-founded brand has auspiciously tapped into Gen Z desires for hype culture and exclusivity.
Combining a sense of exclusivity with a heavy touch of influencer culture, Prime Energy Drink has won the hearts of young Britons, who are clamouring to get their hands on it. With Gen Zers on the constant lookout for the next big thing, Prime's fast ascension may be both a blessing and a curse.
A study has found that TikTok has overtaken YouTube as the most popular app among children and teenagers, beating other streaming apps in the process. The rampant enthusiasm for TikTok brings into question the app’s safety and privacy issues as well as how it’s impacting parenting.
Viral TikTok videos have caused sales spikes for books and songs from decades past, hinting at how the platform has become a potent source of recommendations. How can brands tap into this promotional power while maintaining the authenticity and creativity that Gen Zers expect?
‘Influence’ is a multi-billion dollar industry. But what actually is it? Who determines who has it? And what impact does it have on society? Canvas8 spoke to brand and trend strategist Olivia Yallop about the future of influencer ubiquity and how brands can stay ahead in an influence economy.