FLO: courting young music fans with nostalgic R&B
FLO: courting young music fans with nostalgic R&B

British girl group FLO has risen to popularity among young UK music fans with an R&B sound and aesthetic reminiscent of the 90s. Their commitment to authenticity and empowerment of Black British voices are reflective of Gen Y and Z’s desires for relatable icons in the music industry and beyond.