Liquid Death, a canned water company with a decidedly punk aesthetic, has acquired a cult following in the US thanks to its highly stylized products and merchandise. By fusing this impactful image with an emphasis on sustainability, the brand has carved itself out a unique identity in the market.
Germans are increasingly looking for healthy alternatives to traditional beverages, whether in the form of non-alcoholic beverages or nutritious drinkable meals. In this context, Air Up’s unique approach to hydration promises both sustainability and health benefits to a new wave of conscious consumers.
Green credentials remain important for people in their eating and drinking habits, and with values-led behaviors rising, carbon capture processing is growing in nature. Tapping into this is Air Vodka, a spirit distilled using repurposed carbon dioxide that reaffirms people's eco identities.
As Americans’ dependence on bottled water continues, more people are questioning the conditions that fuel sales and the environmental implications of so much single-use plastic. If water flows at the turn of a handle in most homes in the US, why is bottled H2O so widely consumed?
Pop has gone from being a must-have health tonic to a drink with deadly potential. But the rise of healthy soda brands such as Culture Pop may serve to refresh its image. Health drivers in the market are heralding a new wave of sodas that promise benefits beyond a sugar high.