After its UK expansion in 2021, US fried chicken chain Popeyes is still commanding a jaw-dropping crowd. The brand’s combination of cult status, meme-worthy moments, and affordable products are just a few of the secrets to its popularity among Britons – and it shows no sign of slowing down.
Britons are treating themselves to their favourite foods and snacks for a sense of indulgence and solace amid a testing cost of living crisis. Canvas8 spoke to eight people to find out when and why they indulged in comfort foods, and to talk about their attitudes towards ‘guilty pleasures’.
As the cost of living crisis pushes more Britons below the breadline, they're being forced to reassess basic food habits. From eating meals cold to ignoring use-by dates, as people turn to more drastic measures, there's a need for brands to offer more than simple switch-ups for those struggling.
Jollibee is a rapidly expanding Filipino fast-food chain that reflects Americans' growing appetite for internationally diverse dining. As people try new cuisines and travel with their taste buds, how can brands authentically reflect cultures and provide adventurous eating experiences?
From restaurant closures and the growing convenience of food delivery apps, the UK high street has suffered and many businesses have shuttered as a result. Wimpy, a fast-food chain founded in 1954, has navigated pandemic uncertainty and is reigniting people's love for nostalgic dining.