The birdwatching boom that started during pandemic lockdowns simultaneously indicates a novel, deeply wholesome cultural mood and an emerging signifier of what’s ‘cool’ among American Gen Zers and Gen Yers. How can brands tap into people's newfound appreciation for nature and the outdoors?

With interest in women's sports surging, brands are doubling down on their commitments to diversify the sporting landscape. In recognising the power of defining sporting moments, and launching initiatives to boost inclusivity, Adidas is embracing a new era of sports participation and fandom.

With accessibility to sports a barrier for minorities, Nike’s new talk show FM Broadcast is tapping into the frequency of the future in an effort to diversify the sporting landscape. How can efforts to improve social inclusion and representation change the world of sports for the better?

Travel brand Black & Abroad has launched a data-driven campaign visualizing areas of the US where Black communities have been marginalized, divided, and oppressed. In a bid to help travelers prioritize destinations, the brand is encouraging a deeper engagement with the experiences of the community.