Women’s sexual and reproductive health has historically been silenced, but the funding of sexual wellbeing company The Lowdown highlights how brands are supercharging women’s health and putting it at the heart of what they do. What can this approach tell us about the future of female care?
A new collaboration between meditation app, Headspace, and online women’s network, Peanut, is taking the shame out of sexual wellness for women. With women’s reproductive rights being curtailed in the US, how are brands showing support and providing holistic sexual health resources?
Sexual pleasures of all forms, from kink to polyamory, are becoming mainstream. But despite this openness, sexual health for many women remains a thorny issue, with ads about breast cancer and menstruation still being banned. How are brands navigating these complexities around sex?
Social taboos have long made it difficult to get men talking about sexual wellness, but subscription-based platform Mojo wants to change that. By connecting subscribers with professionals and a dedicated community, it’s going beyond short-term solutions to tackle long-term problems.
Diagnostic health company Quest has launched a campaign focusing on humor to get people talking about physical, mental, and sexual health. By using comic relief to lessen the taboo around sexual wellbeing, Quest provides a welcome relief from the oppressive nature of many approaches to wellness.