Online communities are transforming the way people engage with books, with reading habits influenced by digital creators, viral posts, and guided discovery. But with the world of books dominated by large publishing houses, Parea is aiming to democratize the industry for authors and readers alike.

Social media is transforming the way we read and buy books, with trending topics and viral posts guiding discovery and disrupting the traditional sales cycles. So, how can publishers harness these channels in their commissioning strategies? And how exactly are people talking about books online?

Viral TikTok videos have caused sales spikes for books and songs from decades past, hinting at how the platform has become a potent source of recommendations. How can brands tap into this promotional power while maintaining the authenticity and creativity that Gen Zers expect?

The publishing industry and book community continue to promote more intentional ways to support publishers and bookshops. Readerly, a book-discovery platform offering personalized reviews and community groups, is a reader-supported alternative to Amazon-owned Goodreads.