The ease and convenience of online shopping may have led to department stores closing across the UK, but they still continue to be a vital part of retail’s cultural heritage. Bobby’s in Bournemouth is one store that has undergone a transformation to adapt to new challenges facing the high street.
With people looking for elevated brick-and-mortar store experiences, many are choosing to shop with brands that inject fun into IRL retail. Westfield is turning its shopping centres into entertainment destinations, attracting shoppers looking for fulfilling and interactive retail experiences.
The closure of non-essential retail due to COVID-19 saw shopping become a mostly digital affair for many Britons. Yet while the future of the high street may be in jeopardy, people remain eager to connect with brands. How can pop-up experiences fulfil this desire in the post-pandemic landscape?
Pet ownership surged as a result of the pandemic, with around 3.2 million being purchased within the first 12 months. Pets at Home has seen great success during this period, achieving £1 billion worth of sales for the first time ever thanks to its omnichannel and highly personalised approach.
Selfridges is undertaking renovations, with plans to house a luxury hotel in its flagship store on London's Oxford Street. As the business aims to connect with customers, it’s offering greater access and a luxe experience for those who want more excitement and engagement from brands.