The ballooning wellness market has fueled the rise of vapes that contain supplements instead of nicotine. But doubts surrounding their effectiveness highlight the importance of proven safety and health benefits for wellbeing-adjacent brands looking to earn people's trust.

Post-pandemic, people are looking for ways of working out that are more holistic and centered around socializing. And as recreational marijuana use is legalized in states across the US, a yoga trend is taking shape – one that Bend & Blaze is capitalizing on by enhancing people's mind-body connection.

Cigarette sales in the US increased for the first time in two decades during the pandemic despite smoking rates having declined steadily for the last 60 years. With pandemic-related stress relief a contributing factor, there's room for brands to help people relieve pressure in healthy ways.

Mushrooms are having a moment, popping up in everything from supplements to food items to skincare. As the wellness sector continues to boom in the wake of the pandemic, how can brands harness the ‘health halo’ surrounding fungi and help people integrate them into self-care rituals?