How is fashion fandom evolving and shifting the ideas around style hype? Why are shoppers opting for innovative eco materials and durability? Who are the fashionistas using their heritage to drive style shifts? What’s preventing people from ditching their fast fashion habits?

A number of jewellery brands are using gold from e-waste in their pieces, opting to recycle precious metals from discarded phones. Luxury shoppers are increasingly focused on sustainability, and high-end brands are responding by selecting materials from unconventional sources.

Where the second-hand clothing industry used to conjure up images of stale thrift stores and overpacked rails, it's now emerging as an on-trend and eco-conscious alternative. What can Vinted, an online marketplace where people buy and sell pre-loved clothing, teach us about the future of retail?

While younger cohorts are accustomed to buying online, they still appreciate the unique experiences and service offered through IRL retail. After tracking this behaviour in our Shopping Sector Snapshot, Canvas8 spoke to nine UK Gen Zers to understand what would entice them back into stores.