From opting against three square meals to getting more creative in the kitchen, daily food and drink routines have been shaken up as many people have embraced hybrid working. How might these changes create new opportunities for brands around snacking, meal preparation, and forging healthy habits?

Pandemic lockdowns and restrictions have had a devastating impact on the restaurant and fast food industries. However, Firehouse Subs has emerged as a success story, shifting its services to better suit a world in the midst of a pandemic without sacrificing the social values it has long upheld.

Men with the Pot is a TikTok cooking channel that’s bringing its viewers back to nature. The channel has witnessed popularity during the pandemic, a testament to how people are being drawn to the creators’ back-to-nature approach and the simplicity of cooking over a fire.

Britons are feeling increasingly passionate about reducing their food waste footprint and buying from more ethical brands. Community-focussed app Too Good To Go is helping diners eat in a more sustainable way, connecting them with popular restaurants and cafes that want to shift their leftovers.