An insurance company and app, Marshmallow eliminates historical barriers to car insurance by widening its data pool and offering affordable, straightforward policies. This unicorn start-up is changing the game for Britons as they switch up their driving habits post-pandemic.

For many on a lower income, owning a car is out of reach. India’s Zoomcar is democratising transport with a flexible offer that enables by-the-hour vehicle rental. Subscription services are making normally unattainable products available to a huge number of people in emerging markets.

Enthusiasm for electric vehicles is rocketing, yet charging remains a pain point for owners and a persistent barrier for those interested. How can manufacturers, governments, and utility services co-create practical solutions to address this challenge and galvanise a mass shift towards EVs?

With COVID-19 creating concerns around using public transport, people are taking comfort in the safety offered by their cars. Offering a reliable way not just to travel, but also to socialize, relax, explore, and take part in fun activities, the car’s role in everyday life is changing.