French design studio, Imprudence, is creating visionary, hypothetical products that question current beauty ideals and highlight the possibilities of our future. As tech rewrites beauty standards and inspires people to get creative, can ‘scenario planning’ help brands to create and innovate?
Offering semi-permanent tattoos for the North American market, the LG Household and Healthcare printer caters to Gen Zers, who place a high value on self-expression. As the beauty tech market grows and enters the home, brands are offering people moments of novelty, creativity, and play.
Amazon is making a big move into the beauty business with the launch of its first physical salon in London. The company promises treatments backed by the latest in AR technology, which is likely to appeal to people who are increasingly comfortable integrating tech into their everyday lives.
Beauty brands are launching creative forms of digital features like 'virtual try-ons' to appeal to people who feel hesitant about returning to in-store shopping. By adopting AR, VR, and metaverse tech, brands can enhance customer experiences by responding to desires such as safety and curiosity.
How is skincare helping people destress? What’s driving the mass shift towards clean and ethical beauty? How is the industry attempting to decolonise its practices? In this part of the 2022 Expert Outlook, we speak to three experts about how people are seeking new meaning in beauty rituals.