Phool: ‘flowercycling’ for eco-shoppers in India
Phool: ‘flowercycling’ for eco-shoppers in India

Value-driven Indian consumers are turning to locally-made and socially-minded products purchased via e-commerce. Phool, a company ‘flowercycling’ floral waste found in the Ganges, is blending environmental activism with social empowerment to reach impact-focused online shoppers.