Reddit’s candid message boards have been attracting users since its launch in 2005. As the company eyes an IPO and potential new advertising partnership, how can businesses engage with users and better understand the community culture that has enabled the platform to thrive?
As the anti-vax movement grows in the US, Gen Zers are turning to community-based networks such as Reddit to get accurate information on vaccinations. Though they may host plenty of 'fake news', social platforms can also provide a welcome source of support.
With QAnon and conspiracy theories impacting mainstream discourse, tech companies are having to take greater control of what’s published on their platforms. Increasingly active on social media, American Boomers are caught up in the misinformation wars - but what draws them to fake news?
In the US, the pandemic and accompanying recession have put millions out of work. Faced with a convoluted benefits application system, the hardship of unemployment, and growing self-reliance, laid-off workers are turning to online communities for crowdsourced support.
Centered around the experiences and opinions of Black users, Black Twitter is a subculture on the platform where Black voices are unfiltered. This collective explores Black identity and demonstrates the positive impact of community in times of crisis and racial injustice.