As fashion and consumer preferences evolve, brands are looking for innovative ways to target luxury customers. Auroboros, a digital-first fashion house, bridges the gaps between science, technology, and nature to offer inclusive and sustainable designs for digital audiences.
As elements of our lives go increasingly online, luxury fashion is following suit – and leveraging its presence to tap into younger, more varied, and more global audiences. Bringing fashion fantasies to your fingertips, Drest offers users a grown-up, glamourous, haute-couture version of dress-up.
As influencers sample and promote physical fashion digitally, fashion brands are collaborating with them to bolster 3D-rendered designs. As more people are exposed to virtual fashion, influencers' digital sampling could mean fashion brands would no longer need to give away clothes for free.
Even though e-commerce has thrived in the pandemic, it's a different story when it comes to online fashion shopping. In order to make footwear e-commerce more convenient, Volumental is harnessing AR to give people accurate shoe size readings from their phone’s camera.
How can apparel brands respond to shoppers’ shifting priorities? Why is digital fashion such a potent tool for self-expression? How is DE&I disrupting the fashion industry? In this part of the 2022 Expert Outlook, we speak to three experts about how values regarding style have changed forever.