While movie theaters continue to struggle with poor attendance figures, at-home streaming services are flourishing. Mubi, the home of arthouse film streaming, is offering subscribers free tickets in a bid to get punters back into the cinema and support the venues at the heart of the industry.
With people’s movie-watching habits shifting away from the multiplex, cinema chain AMC is making its movie theater snacks available outside of its venues. Americans will be able to buy AMC Theatres Perfectly Popcorn to take away from select theaters and malls, or have it delivered to their home.
After a tumultuous year for the film industry, consumers are once again feeling the pull of the movie theater. The four-day Memorial Day weekend saw the biggest US box-office returns since 2019, almost $100 million in sales, reflecting increasing comfort with returning to pre-pandemic activities.
With people across the US increasingly self-isolating and staying inside, they’re finding innovative ways to socialize. Netflix Party is a Chrome browser extension that creates a sense of community and lets people watch their favourite movies and shows together even when they’re miles apart.
Minari tells the story of a Korean-American family forging their own American Dream in rural Arkansas. With plenty of industry buzz, Minari shows the appetite for complex cultural stories of modern America, and how original marketing can make an impact among mainstream film audiences.