The value of creativity is often defined within the boundaries of capitalist frameworks – in terms of what it adds to the market or its financial worth. But could COVID-19 change those accepted norms? Canvas8 spoke to human geography professor Oli Mould about the power of creativity.

Creative pursuits have been a comfort for many during the stress and anxiety of the pandemic. But research shows that a common misunderstanding about how creativity works could lead to people giving up on these projects early, creating a need for brands to help them stick at it.

The COVID-19 crisis has laid bare the precarious nature of gig-based work, especially for Gen Zers and Yers. With young people facing dim career prospects amid an economic downturn, how can businesses within the gig economy evolve to acknowledge their reconfigured needs and values?

As the UK recovers from the pandemic, the number of people out of work remains high. Otta is a job portal that has been designed from a candidate-first perspective, ditching the corporate blue of its competitors and providing personalised services that set it apart from the competition.