An insurance company and app, Marshmallow eliminates historical barriers to car insurance by widening its data pool and offering affordable, straightforward policies. This unicorn start-up is changing the game for Britons as they switch up their driving habits post-pandemic.
While people in India once baulked at the inaccessible price points and inflexible services of insurance providers, they’re now signing up en masse. How did companies in the domestic sector engineer a formula to cater to the diverse needs of this enormous, historically untapped market?
Lemonade is a company that wants to make buying insurance paperless, stress-free, and ethical. The platform is designed for speed and efficiency and it appeals to ethical consumers thanks to its yearly Giveback donations of millions of dollars to charities chosen by its customers.
Insurance start-up Koba is rolling out connected pay-by-kilometre car insurance to bring usage-based premiums to Australia for the first time. With Aussies willing to share data for a lower premium, Koba is looking to tap into the low-mileage Australian marketplace.
Ride-sharing schemes might be on the rise, but ownership still trumps usership, with the majority of Britons wanting exclusive access to their own car. But what actually makes people buy a car? Canvas8 sat down with 13 men and women to find out the reasons behind their latest car purchase.