In the wake of the COVID-19 pandemic, young Aussies are searching for businesses that replace ‘brand purpose’ with personality and bring a human touch to the corporate world. So, what can brands do to meet these expectations? How can they demonstrate their empathy to win loyalty?

For some, the pandemic has allowed for longer lie-ins, but Australians are still struggling to get the recommended hours of sleep. Some point to stress or “poor sleep hygiene”, but a growing number of Australians are identifying technology as the root cause of their poor sleep habits.

With lockdowns becoming a periodic normality for Australians, they’ve embraced the services and conveniences of the tech-driven gig economy. Whether it’s grocery delivery or dog-walking, Australians of all ages are turning to solutions to create seamless lifestyles.

As people continue to turn to freelance and portfolio careers, they can be at risk of missing out on HR benefits of full-time employment. My Career Capital is helping Aussie freelancers take control of career trajectories through performance management, personal brand training, and career coaching.