With a unique style of humour, Kenyan social media star Elsa Majimbo is appealing to a global audience and getting on the radar of several brands. The release of her first book in collaboration with Maison Valentino shows that comedy can be a useful platform for promoting fashion.

New Yorkers riding on the 7 train in January 2020 may be surprised to hear the voice of Awkwafina making the usual announcements. As well as helping to promote the actor and rapper's new show, the collaboration with the MTA serves to liven up people’s routine subway journeys.

While Tina Fey and Ali Wong have managed to carve a place for themselves in the male-dominated comedy sphere, that doesn’t mean it’s easy for other women to get on stage. GOLD Comedy hopes to change this by offering courses that help aspiring female comics master the art of wisecracking.

The company Awaken aims to create a compassionate space for uncomfortable workplace conversations. Running thought-provoking workshops around inclusion and social justice, its principles are built on long-term commitment to DEI, rather than knee-jerk reaction initiatives.