Uber has launched the trial of a car rental service called Uber Rent in Washington, DC, which offers door-to-door valet service as an extra service on top of facilitating rentals via existing providers. Even as vehicle ownership declines, people are still interested in having flexible access to cars.

As COVID-19 forces the closure of car dealerships and potential buyers spend more of their time online, the auto industry is recognising a need to modernise. But are people ready to purchase vehicles as they would clothes or books? And how can car brands deliver high-quality service digitally?

Families, small businesses, and individuals who need to transport heavy loads are broadly neglected by existing micro-mobility solutions. By enabling rental by the hour, Cargoroo allows them to enjoy the benefits of e-cargo bike travel, which include carbon efficiency, exercise, and convenience.

Uber is stepping up its micro-mobility game by launching e-scooters across São Paulo. In such a congested and polluted city, people are seeking eco-friendly and time-saving options. But with rival e-scooter brands struggling to find lasting success, nailing convenience and accessibility is key.