With no visible product or service on offer, Nothing Tech was shrouded in mystery when it was announced in January 2021. Despite this, the self-described ‘consumer-based technology’ brand has attracted more than $22 million in investment from both everyday people and big names in the tech world.
With more time spent at home, the use of voice assistants has risen but many remain wary. What’s important for building trust in these devices? Canvas8 spoke to Jonas Föhr, a marketing and consumer researcher, to understand how people create and maintain trust with voice assistants.
Technology has become a necessity for many during the pandemic, leading to an uptick of new tech adoption and reliance in day-to-day life. And for those who have been negatively affected by COVID, a study has found that they’ve connected to their devices like they would their friends.
Amazon has unveiled an array of Echo wearables, opening the doors for Alexa to shift from the function of a home device to always being there with us. As technology becomes ever more integrated into our daily lives, there’s a growing desire to use voice assistants on the go in everyday moments.
Smartphones have provided a lifeline for many Australians during the COVID-19 pandemic, but what impact has the crisis had on their expectations of mobile devices? And how can hardware manufacturers and telecoms providers respond to concerns about dwindling privacy and ballooning prices?