Stuck at home and unable to meet friends and family, COVID-19 has made temporary introverts of us all. What can brands learn from this base of consumers that’s previously flown under the radar? And as lockdown measures lift, how can they continue to care for people who prefer life at home?

Many are calling lockdown a social nightmare, while others are thriving and can’t imagine going back to ‘normal’. Canvas8 spoke to Jenn Granneman, author of The Secret Lives of Introverts, to understand why certain people love being at home and what brands can do to better cater to them.

COVID-19 has hit the travel and hospitality sector harder than most others, with event venues forced to postpone bookings, airlines grounding fleets, and restaurants banning sit-in service. As people re-explore their leisure options post-lockdown, what will they expect from brands in this space?

American Gen Yers are increasingly spending their leisure time at home, ditching nights out at bars and restaurants for dinner parties with friends and indulgent self-care rituals. Why are so many members of this cohort embracing a homebody lifestyle, and what might it take to attract them outside?