A-COLD-WALL*: activism in luxury menswearThe BLM protests again highlighted fashion's failure on diversity. With people demanding acknowledgement, accountability and action from brands, staying silent is no longer an option. A-COLD-WALL*’s BLM initiative shows how luxury fashion can go hand in hand with activism.
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The brutal murder of George Floyd in Minnesota, and the following wave of protests brought attention to a widespread and deeply ingrained culture of inequality worldwide. Along with many other industries, the fashion world has found itself scrutinised for its complicity. Data collected by The Business of Fashion in 2019, revealed that only 17% of fashion employees saw their current employer’s leadership team as racially diverse [1]. “Fashion brands cannot turn a blind eye because they are involved in a job that is social and political by nature,” says fashion writer and stylist Adriana Barreno. [2] Responding to the situation, London-based luxury menswear brand A-COLD-WALL* has taken action in support of the movement through a series of initiatives, grants and donations.

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