Keeping track of kids, errands, and to-do lists is no easy task, so parents are turning to tech for a helping hand. With people increasingly approaching managing their household as they do workplace tasks, how are they leveraging productivity and organizational tools to streamline the everyday?

With parents home-schooling during the lockdown, their time is stretched between their domestic and professional duties. Former Blue Peter presenter Konnie Huq is lending a hand with a series of educational shows on YouTube to keep little ones entertained and give parents a break.

Raising a child as a single parent isn’t easy – carers are doing twice the work with half the resources. Enter Frolo: an app for solo mums and dads. It’s providing a safe space for like-minded parents to share experiences, swap tips, make friends, and meet up in real life.

Some Families is the UK’s first LGBTQ+ parenting podcast. With same-sex marriage and adoption on the rise, people are looking for content that celebrates shared experience and offers support. Brands that offer inclusive stories that focus on the LGBTQ+ parenting experience will resonate.