As people around the world experience lockdown, parents are struggling to keep their children entertained and educated while maintaining their day jobs. Online platform Five Minute Mum provides daily inspiration through games that are quick and easy-to-assemble – and to tidy away.
Keeping track of kids, errands, and to-do lists is no easy task, so parents are turning to tech for a helping hand. With people increasingly approaching managing their household as they do workplace tasks, how are they leveraging productivity and organizational tools to streamline the everyday?
With parents home-schooling during the lockdown, their time is stretched between their domestic and professional duties. Former Blue Peter presenter Konnie Huq is lending a hand with a series of educational shows on YouTube to keep little ones entertained and give parents a break.
Raising a child as a single parent isn’t easy – carers are doing twice the work with half the resources. Enter Frolo: an app for solo mums and dads. It’s providing a safe space for like-minded parents to share experiences, swap tips, make friends, and meet up in real life.
Some Families is the UK’s first LGBTQ+ parenting podcast. With same-sex marriage and adoption on the rise, people are looking for content that celebrates shared experience and offers support. Brands that offer inclusive stories that focus on the LGBTQ+ parenting experience will resonate.