Forget writing a list, running a quick errand, or even opening an app – where once online grocery shopping was the peak of convenience, Walmart’s voice-assisted collab with Apple and Google is upping the ante. As seamless shopping becomes the norm, the retailer is pivoting to meet shifting demand.

Online grocery shopping is growing in the US, as brands better cater to consumer needs. Despite growth and accessible options, online still accounts for a small fraction of how people are doing their grocery shopping. Brands can innovate to better meet shopper needs in this space.

Amazon has filed a US patent for delivery robots that wait while shoppers try on clothes, and then return the unwanted products hassle-free. As online shopping continues to soar, people are looking to brands to make the returns process as seamless, efficient, and eco-friendly as possible.

Big box chains and discount retailers may be expanding their influence across Middle America, but many rural and suburban residents in these states still struggle to access fresh and nutritious food. What are they searching for at supermarkets and how are stores meeting their expectations?