Burger King’s ‘Whopper Detour’ campaign, created by FCB New York, saw the fast food chain take its rivalry with McDonald’s up a notch, effectively using the latter’s stores as sales locations. Through its use of geofencing, BK showed how a simple coupon activation can break the internet.
The 2019 Cannes Lions International Festival of Creativity brings together some of the world’s most innovative advertisers to recognise the best campaigns from the year. Canvas8 examines the winning campaigns to tease out the behaviours underpinning this year’s Grand Prix winners.
Fast-food chain Burger King has released a campaign called ‘Real Meals’ in a bid to confront McDonald’s ‘Happy Meal’ and spread awareness of mental health. People are seeking out authentic brands, and Burger King's new campaign aims to connect with people, encouraging them to #FeelYourWay.
Augmented reality offers huge potential for brands to integrate their products with consumers’ drive to blend their physical and digital selves. Yet brand adoption of AR remains low. What are the drivers feeding consumer engagement with AR and how can it be better adopted by brands?
Online advertising has transformed from once-static, clickable images to targeted messages that follow people as they browse. Canvas8 spoke to Don Marti, a Mozilla strategist and Nudgestock speaker, to learn how this evolution has impacted the perception and effectiveness of digital ads.