Designer-24: a rental service for runway fashionWhile 78% of affluent shoppers in the Middle East like to keep up with the latest trends, that’s not always an option when it comes to couture. Designer-24 is giving people a more affordable option by letting them hire high-end fashion, aiming to change consumption habits in the process.
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In the always-on age, the glare of social media can prevent fashion trends from maturing. For many women, this spotlight on what they wear is limiting, both creatively and financially. Simply put, you wouldn’t dream of wearing that Dolce & Gabbana number twice for fear of being seen, even if you had paid a small fortune for it.