Whether they’re competing at the Olympics or asserting the case for modesty in Playboy, a growing collective of Muslim fashionistas, feminists, eco-warriors and sisters in sport are challenging old rules. In the first of a two-part report, we examine how influencers are changing the face of Islam.

Not every woman wants to wear crop tops and miniskirts – many would prefer to dress more demurely. But that doesn’t mean settling for bland, shapeless garments. The Modist is a luxury marketplace for modest fashion, appealing to those who want to cover up for faith or out of personal choice.

Maxi dresses, flowing blouses and palazzo pants have made covering up cool. With its tunic-style dresses in colourful, African prints, Zuri is tapping into this trend for modestwear – but is it just the fashion world’s latest attempt at novelty, or does it reflect shifting attitudes to gender and identity?

The Middle East is home to one of the world's youngest and richest populations. In 2016 Arab consumers spent $320 billion on luxury fashion. For brands to capitalise, an understanding of cultural values is essential. Who is this luxury-loving cohort and what makes a brand a 'must have'?